NoCode Ops in the Enterprise, Roundtable

NoCode Ops in the Enterprise, Roundtable

February 25, 2022
Time (Pacific)
12:00pm – 1:00pm
Registration Link

No-code is making its way into business operations, and increasingly into complex cross-functional use cases in enterprise companies. In this roundtable, we explore how operators are using no/low code to automate, scale, structure the systems (people, process, technology) that run businesses.

Roundtable crew

Prep Checklist
Create luma event
Create Twitter space
Build the panel roundtable
Send out luma invites to group
Social DMs
Publish article
Social general promo (Panel retweets / shares their own thoughts)
Add topics
Host check-in on Twitter Spaces (make sure to download the Twitter mobile app) 11:45am PT Friday
Noon PT Friday - go live!


  • Welcome to NoCode makers hangout (where came from)
    • How this topic came to be - roundtable, tools, experts
  • Intros - what you do, what excited about building.
  • Tech stack:
    • (which/when ones are you seeing being used?)
      • Beginning with Google Sheets
        • Wanting to connect that to other tools
          • Wanting to further that with some Zapier
      • Categories
        • Vertical SaaS (CRM, Helpdesk, etc)
        • Data Storage/Visualization (Airtable, Tableau, etc)
    • Spreadsheets: Excel → Google Sheets.
    • Front end: Airtable, Coda, Retool
    • SaaS: CRM (Salesforce, Hubspot), Zendesk (Service)
      • Lead magnet handcuffed.
    • Data viz: Mode, Tableau
    • Backend: Snowflake
    • Integrations: (Zapier), Workato
    • Messaging: Slack (but it’s also forms)., Email (entry point for most Enterprise groups)
  • Consolidating the tech stack
  • Business case
    • People, process, THEN technology. People are searching for outcomes.
  • Use cases (your fav)
    • Workflow operations
    • Citizen development (IT dept. is asking people
    • Most people don’t know no code, and I don’t know if it even matters - Brian.
      • People don’t know they are part of the same community.
      • Database normalization vs. flat file spreadsheet.
    • “technically water is no code” - Phil
    • One source of truth.
    • CRM
    • Spreadsheet. Data design
    • Self-reporting → behaviour driven.
    • Data / value-stream, the workflow breaks down and you can’t see it if you’re just looking at the artifact of the process.
      • “Wait and see” - Brian. “fuck around and find out” - Phil. 😆
      • Data or structure first.
      • CRM starts in the spreadsheet. Then SaaS, then devolves to Coda, Notion, Airtable. Gets smart with, actiondesk.

  • When people come in,
    • Magic and call into the village. If you respond to people closing up, you ask for it, they co-op each other to keep it. They are afraid to lose the security they have.
  • Challenges / opportunities
    • Does adaption happen from the bottom or the top in the org
    • Scale
    • Integrations
    • Security
    • Data integrity (source of truth).
    • Persona
      • Developers
      • Designer
      • PMs
      • New operator
      • Etc
  • What kinds of Enterprise orgs are adopting no-code more quickly?
    • Where are there opportunities for adaptability to happen faster?


  • Being able to make things faster without it conflicting with normal day to day work
    • Automation tools**
    • Tools that focus on more leads/more sales
    • Less logging in***
  • Vision with Coda 3.0
    • Performance issues with Notion
    • Allowing a workflow of integrations/automations
    • Superpower:instant feature for customers
  • Tool adapting to the teams demands
    • Speed
    • Education knowing what’s possible
  • Cross-functional focused
  • Building the conversations to highlight